A French success story
The French fashion house Chanel dates back to the year 1913 when Gabrielle “Coco” Chanel established her first boutique in Deauville. Throughout the decades, the Chanel name transformed into one of the largest and most esteemed companies in the fashion world. Today, Chanel is known for shaping the style of the modern sophisticated woman. But the brand makes up for far more than the tweed jackets and the little black dresses of haute couture. In fact, Chanel has been producing precious jewellery pieces and accessories since the 1980s – among them, wristwatches for ladies and gentlemen alike.
Chanel watchmaking is derived from Switzerland, as the company workshop is located in the historic region of La Chaux-de-Fonds. In addition, Chanel collaborates with reputable manufactory’s, including Audemars Piguet. A distinct French sense of style intertwines with traditional Swiss watchmaking, resulting in the shapely, functional, and reliable Chanel timepieces. Chanel’s watchmaking success story has continued to this day and boasts a number of highly complicated watches among the collection, which is somewhat of a novelty for a fashion house. Around the globe, Chanel stands for French elegance and a modern lifestyle.