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Chopard occupies a special position in the world of Swiss watchmaking. The company, which was founded in 1860, relocated in 1963 when it was sold to the Scheufele dynasty. As an independent company, Chopard continually proves to be successful in the field of both fine jewellery creations and high-quality timepieces.
Chopard: History, Models and Prices. New & Vintage.

Successful since 1860: Chopard watches

Discover the world of Chopard watches online.

Chopard occupies a special position in the world of Swiss watchmaking. The company, which was founded in 1860, relocated in 1963 when it was sold to the Scheufele dynasty. As an independent company, Chopard continually proves to be successful in the field of both fine jewellery creations and high-quality timepieces.

  • Chopard was founded in 1860 in Sonvilier, Switzerland – a small village in the region of Jura.

  • Chopard is one of the few remaining independent yet highly successful companies remaining in the sector.

  • The Scheufele family has owned Chopard since 1963. The current co-presidents of the company are second-generation Caroline Scheufele and Karl-Friedrich Scheufele.

  • In addition to being COSC-certified, many Chopard movements also bear the exclusive Fleurier Quality Seal.

Since 1860

A unique success story

The company’s current expertise in watchmaking is owed to over 150 years of passion and hard work. Chopard’s success story dates back to Louis-Ulysse Chopard, who founded his company in 1860 in a small village called Sonvilier located in the Swiss Jura region. He initially chose to name his company LUC, after the initials of his name. At the young age of 24-years, Chopard knew the exact direction in which he wanted to lead his workshop. The reliability and precision of his movements indeed stood out from other watch manufacturers. For this reason, Chopard placed great importance on the development of most movement parts by hand. Therefore, the first-class quality of his timepieces was always guaranteed.

Convincing with high quality watches, the ambitious company founder sought out to find new customers in 1912. With his watches safely stored in baggage, Louis-Ulysse Chopard ventured through Poland, Ukraine, the Baltics States, and finally to Russia where the court of Tsar Nicholas II was impressed with his reliable timepieces. Eventually, Chopard’s son Paul decided to enter into business with him and relocated the headquarters of the workshop to La Chaux-de-Fonds, where he had already set up a second company branch. With steady growth, the company soon found itself at the centre of watchmaking: Geneva.

Karl Scheufele leads in tradition

A second-generation family business

Paul-André Chopard was faced with a difficult decision in 1963. He, unfortunately, could not find a successor for his company considering none of his sons was interested in the opportunity. During this time, he met Karl Scheufele, who was a descendant of a dynasty of traditional watchmakers and jewellers from Pforzheim, Germany. He decided to sell the company to Scheufele who agreed to continue the rich tradition of the Chopard family. Scheufele utilised his ingenious business skills and went on to lead the company to the forefront of the international watch and jewellery industry. He also expanded the brand with the creation of ladies jewellery.

Since 1985, the children of Karl Scheufele have taken over the management of the company. The creative cosmopolitan Caroline Scheufele has since been responsible for the oversight of the women’s collections and her brother, Karl-Friedrich Scheufele, manages the men’s collections and the production of L.U.C movements. In 1998, Chopard became the main sponsor of the Cannes Film Festival and Caroline Scheufele designed the Palme d’Or. Since then, Chopard jewels have been showcased on the Cannes Film Festival red carpet.

Graceful women’s watches and sleek men’s timepieces

The diverse world of watches

Although Chopard is highly associated with exclusive pieces of jewellery, the company has developed a valuable watch manufactory. In 1996, Karl-Friedrich Scheufele decided to establish a workshop in the Swiss Fleurier. Since then, a number of in-house Chopard calibres have been manufactured under the symbolic name of LUC.

Together with other manufacturers from the region of Fleurier, Chopard launched a new label for chronograph precision: "Qualité Fleurier". The quality seal ensures – as opposed to the industry COSC standards – that not only the movement of the timepiece meets quality standards, but also that the precision and durability of the watch as a whole surpasses quality standards. Nevertheless, Chopard timepieces are still COSC-certified since it is only the famous Swiss institute that can bestow a timepiece with the exclusive “chronometer” label. Many Chopard watches bear the Fleurier Quality Foundation label, which guarantees precision, reliability, durability and a high-quality aesthetic finish.

Chopard proves that it more than deserves a manufactory title with the several awards and certificates that their timepieces have been bestowed with. The Fleurier workshop continues to establish innovative mechanisms, technical solutions, and exceptional complications. Chopard is renowned for the presentation of powerful and refined timepieces, which represent the full-fledged expertise of the talented watchmakers.

Today, Chopard creates both luxurious pieces of jewellery as well as exquisite chronometers. When it comes to watch enthusiasts, the company is highly intuitive with the preferences of both men and women alike. Models like the Chopard Ice Cube or the Chopard Gstaad are especially popular timepieces in the ladies' world.

Javier Bardem, Colin Firth and Elton John

As a traditional Swiss watchmaker, Chopard stands for the highest of quality and precision standards. The watches from the house are continuously in high-demand and many models are popular among influential individuals and celebrities. Chopard watches have been witnessed on red carpets and VIP lounges around the globe. Athletes, actors, and musicians proudly display their timepieces for the world to see. Among others, actors Javier Bardem and Colin Firth have been spotted with Chopard watches around their wrists. Even music and film producer Simon Powell has been witnessed every now and then with a Chopard companion.

Among the ambassadors of Chopard is the music legend Elton John. Chopard has created a watch line in honour of the musician called the Chopard Mille Miglia Elton John Collection. Donations from the timepiece have contributed greatly to the Elton John Aids Foundation.

Furthermore, a number of prominent women adorn Chopard watches around their wrists. Fergie, Ashley Olsen, Penelope Cruz, Salma Hayek and Lindsay Lohan are fans of the brand, just to name a few. Women’s watches from Chopard enjoy a uniquely feminine character, making them the perfect companions for dainty wrists.

How to sell Chopard watches at CHRONEXT

Perhaps, rather than looking to buy, you have a Chopard watch for sale – CHRONEXT is the right place for you! We offer a comprehensive service based on our many years of experience in the luxury watch industry. Simply fill out our short online form or contact us by phone, email or via live chat. We would be happy to advise you and help your find the best possible deal for you Chopard model.