A tribute to the master of watchmaking: Chopard
In 1860, Louis-Ulysse Chopard founded his watchmaking workshop with a clear vision. Thanks to the high quality of his movements, Chopard pocket watches shrouded other timepieces of the period in shadow. Above the door of his workshop in Sonvilier, in the Swiss region of Jura, the watchmaker displayed his initials – L.U.C – for all who entered to see. With hand-crafted timepieces, the young Chopard carried out several sales trips to meet the demanding customers of Swiss borders.
In 1997, the Chopard L.U.C collection was presented in honour of the ingenious founder. That same year, the company launched its first in-house automatic movement and also named it after the founder of the company. The L.U.C timepieces are equipped with an in-house manufactured automatic movement that is adorned with the famous initials. With each unique timepiece, the rich history of the Chopard name is reinvented. Chopard L.U.C timepieces are manufactured 100% in-house. Given the fact that Chopard currently remains an independent family business, the company’s high level of vertical integration is simply admirable. The Chopard manufactory in Fleurier is fully responsible for the production of the watch movements, which consist of a wide range of calibres that are used in a variety of Chopard models.