Georges Favre-Jacot and a revolution in the watchmaking industry
Driven by the goal of producing the most accurate clocks known to man, the young visionary Georges Favre-Jacot founded his company Zenith at the young age of 22 years. Favre-Jacots dreamt of uniting the watchmaking processes and professions under one roof. Based in Le Locle, the Zenith manufacture was one of the first industrial watchmakers worldwide that tried to develop their timepieces completely in-house. With a deep knowledge of watch movements and their interchangeable parts, the company founders eventually went on to revolutionise the watchmaking industry.
In 1911, the company name was changed to "Fabrique des Montres Zenith". The name Zenith dates back to an incident experienced by Favre-Jacot, who one evening, created a watch movement that seemed superior compared to the previous ones he had created before. Shorty afterwards, he stepped out into the starry night and turned his gaze towards the sky. The celestial sky seemed to resemble the mechanics of his watch movement, and it was then and there that he decided to call his new movement and factory Zenith –the highest point of the universe. Continuing with his heavenly theme, Favre-Jacot chose the five-pointed star to exemplify his company logo.