Have you ever missed a fashion trend? Shoulder pads, platform heels or flared trousers - some things disappear (fortunately) in the fashion heaven and some things remain with us as design classics. It’s a similar story with luxury watches, where the design classics are often a model for new trends. We reviewed the first half of 2019 and filtered out the five most important trends in the luxury segment. As with any fashion, there's quite a few surprises but also trends that have become indispensable and therefore never boring or ephemeral.
Smaller sizes on the rise
The demand for watches of medium to small diameter is greater than ever. The reason is relatively simple: A Rolex Day Date 36 suits both men and women. Rolex is relying on its successful collection and presented models at Baselworld with redesigned dials, one with gemstones particularly stood out. Also the 2019 newcomers of the Oyster Perpetual Datejust 36 and the Oyster Perpetual Datejust 31 in Rolesor yellow, white or Everose all got a new dial. The traditional Swiss company is thus increasingly serving those that prefer a bit of discreetness.
Khaki is coming
A colour that was considered extremely unusual on the wrist a few years ago has now become an absolute novelty and a must-have in every watch collection. We’re talking about Khaki, of course. Nobody can avoid this colour anymore with even Patek Philippe presenting their Aquanaut sports watch in a coveted Khaki version at this year's Baselworld. This cool trend has become so widespread that you’ll see it on many rubber straps, Natostraps and dials. The fact that colour is a hot topic can also be demonstrated with other manufacturers, such as Zenith. The Pilot Type 20 Adventure impressively shows us how the classic design of a pilot's watch with a combination of bronze, camouflage and khaki can be turned into a watch with a military look that certainly makes a statement on the wrist of its wearer.
But it's not just khaki that is on the rise: during the summer months in particular, we are observing the increasing demand for colour accents on the wrist, especially with coloured leather straps as well as bright and vibrant dials.
The topic of the hour - because nothing seems to be more relevant at the moment than the question of how we protect our climate and keep it alive for future generations. Promoting sustainability and environmental protection has not only become a marketing tool for many companies this year but also a question of principle when purchasing.
Whether an ecological footprint in production, fair and ethically justifiable manufacturing conditions or the origin of the precious metals - in the future all this will play an even greater role in the purchase of a luxury watch. Anyone who intends to purchase a watch from the luxury market that is also sustainable can orient themselves to the Responsible Jewellery Council (RJC) who have set standards for the jewellery supply chain since 2005. Many watch manufacturers have been certified for this in recent years: IWC, Cartier and A. Lange & Söhne are just a few examples of companies that are committed to complying with this institution's codes of practice. Chopard goes even further and has since become a pioneer in the extraction of "ethical gold". Oris is also committed to protecting the world's oceans.
Some good news for watch enthusiasts: an aspect that is often not considered is that even buying pre-owned is a form of sustainability! A small yet significant step in doing good for the environment whilst still ensuring you get the best value. Further benefits on buying pre-owned watches can be found here.
Sporty Retro Design Remains
Many luxury brands meet the same fate: from a large number of models, a select few will keep performing well on a regular basis. So why keep reinventing yourself when you can do new editions of classic designs? What was particularly striking in 2019 is the resurrection of watches in retro design. Tag Heuer relies on the legendary Autavia model series and shows many colour variations, including dials with colour gradients. With Rolex, the GMT-Master II was modified with a blue-black bezel. The demand for watches with a retro look therefore remains high and shows that it is definitely worthwhile to continue this unbroken trend. As far as the resale value of a design classic is concerned, we definitely advise to opt for the classics!
The new minimalism
Last but not least, this year's 125th anniversary of Bauhaus is "to blame" for the trend towards a more simplistic design. Minimalism, form and function have top priority at Nomos. The watches from Glashütte are timeless and stylish, and in the 2019 models from Tangente, Ludwig and Orion they even do without the second hand. With the Radiomir collection, Panerai presents watches that stand out due to their large size, but are minimalist in design and equipped with a clear structure. We’re quite sure that the new "less is more" will continue to be in vogue.
The 2019 watch trends are both very varied and consistent! We definitely think the topic of sustainability will continue to accompany us even more intensively than before. Luxury watches can be both predictable and unpredictable, it remains exciting to see what the watch market has to offer us in the future.
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We scan the market daily for the best offers and always keep our prices up to date. Most important however is that our competitive prices will never lead us to compromise security and quality.