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Most coveted luxury watches in the 2019 ranking
Head-to-head races between Rolex and TAG Heuer

Most coveted luxury watches in the 2019 ranking


We’ve taken a look at our sales to identify a ranking of the top 10 models of the past 6 months. This time, Rolex and TAG Heuer battled it out for the top position, Omega ranked high not to our surprise, and Breitling made its way into the ranking with two models! Discover our top sellers of the first half of 2019 and gain some inspiration on your next potential watch.

What does our CEO say?

"We've never had such a balanced ranking before," says Philipp Man, founder and CEO of CHRONEXT. "The fact that Rolex is no longer the sole front-runner is certainly also due to the classic GMT-Master II (reference 116710LN), which Rolex took out of its product range at Baselworld in March and which, as a potential investment model, is recording a price increase.”

10. Breitling Chronomat

Functional, precise and strong in character: the famous Chronomat is one of the great Breitling classics. One of the best-selling models of the Grenchen-based manufacturer continues its success story today. With its stylish bezel and famous chronograph display, the watch is easily recognised and is one of the most famous chronographs in history.

Shop the Breitling Chronomat

9. TAG Heuer Carrera

In 1963, the Carrera - inspired by the legendary road race Carrera Panamericana in Mexico - was introduced for professional racers. In the meantime, it has become one of TAG Heuer's classics and enjoys great popularity off the racetrack as well. Some watches in the line feature the classic chronograph design, while others feature a reduced dial.

Shop the TAG Heuer Carrera

8. Rolex Oyster Perpetual

Like a year ago, the original Rolex model makes it back into the Top 10 and finishes eighth. It became world-famous in 1927, when the English swimmer Mercedes Gleitze crossed the English Channel with the Oyster Perpetual on her wrist. Today it is considered to be an entry-level model in the world of Rolex.

Shop the Rolex Oyster Perpetual

7. Breitling Superocean II 42

The Breitling Superocean stands for the dark blue depths of the ocean and the fascinating world of fine watchmaking. The sporty and functional design of the Breitling Superocean II 42 is a favourite among professional divers and recreational divers alike.

Shop the Breitling Superocean

6. Rolex Submariner Date

Six months ago, the Rolex Submariner Date was ranked number one and six months later, the Rolex Submariner Date is now ranked at number six. There are only a few watches that can compete with the Submariner Date. Thanks to its unmistakable design and legendary reputation, the model has been celebrated for decades as one of the best watches in history. The up to 300 meter water resistant Submariner is the epitome of sporty elegance and appears appropriate and stylish in every situation.

Shop the Rolex Submariner Date

5. Omega Seamaster Diver 300 M

A legend among diving watches, Omega Seamaster Diver 300 M combines tried and tested design with state-of-the-art watch technology. Versatile and strong in character thanks to their exceptional quality and legendary design, these watches have always been among the most popular models in the company. The Omega Seamaster 300 took first place in the 2017 annual ranking.

Shop the Omega Seamaster Diver 300 M

4. TAG Heuer Aquaracer

The TAG Heuer Aquaracer is represented in the ranking for the second time. The traditional company TAG Heuer, with its 150-year history, designed the Aquaracer specifically as a collection for discerning friends of sailing and water sports. The Aquaracer is the stylish successor to the 2000 Series and a robust companion on the wrist.

Shop the TAG Heuer Aquaracer

3. Omega Speedmaster Moonwatch Professional

Monduhr, Moonwatch, Speedy - the legendary Omega chronograph has several nicknames and climbs up two places compared from 2018. Not surprising as 2019 marks the 50th anniversary of the moon landing. The series includes many special models with which Omega points out the captivating history of the Speedmaster in manned space travel and the first moon landing.

Shop the Omega Speedmaster Moonwatch

2. Rolex Datejust

As in the 2018 annual ranking, the diverse Datejust collection takes second place.The Datejust embodies timeless elegance and has been a favourite for generations of watch lovers since 1945 with its characteristic date display.

Shop the Rolex Datejust

1. TAG Heuer Formula 1

From rank four to rank one in six months: sportiness and functionality fuse the TAG Formula 1 collection into a unique combination. Whether with quartz movement or automatic caliber - all models have one thing in common: the "Swiss Made" rating, high quality workmanship and impressive robustness.

Shop the TAG Heuer Formula 1