Made to last
While conventional rose gold alloys fade and lose their hue over the years, the Genevan manufacturer succeeded in presenting a durable alloy in the mid-2000s. Even with regular contact with chlorine or saltwater, the Rolex Everose Gold does not lose its characteristic colour. This is due to a high copper content, which also gives the alloy its unmistakable appearance. The matt, finely shimmering red-gold tone of Everose gold captivates with warm elegance and flatters every skin type. At the same time, an Everose Rolex is far less conspicuous than watches in classic yellow gold.
From Datejust to Yacht-Master: Rolex Everose models
Many Everose gold timepieces can now be found in the Rolex collection. Choose from the classic Datejust in Everose to the sporty Everose Yacht-Master or the Daytona. Rolex offers both noble dress watches and tool watches designed for professional use. You can get Rolex Everose watches in the following collections:
Rolex Cellini (Full gold)
Rolex Datejust Everose (Bicolour)
Rolex Lady-Datejust Everose
Rolex Day-Date Everose (Full gold)
Rolex Daytona (Full gold)
Rolex GMT-Master Everose (Full gold and bicolour)
Rolex Sky-Dweller (Full gold)
Rolex Yacht-Master (Full gold and bicolour)
An alloy from the in-house gold foundry
Rolex develops and produces all the components of its luxury watches. The manufacturer has an in-house gold foundry where everose, yellow and white gold are produced according to secret formulas. The foundry was established in the early 2000s to master the process of gold production in-house. Meanwhile, Rolex perfected both the quality and the properties of the gold alloys used. The company's plan worked. Only a few years later, the enduring Rolex Everose Gold came onto the market.