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The end of an era: Is the Rolex Daytona with a gold bezel soon history?
Watches & Wonders 2023

The end of an era: Is the Rolex Daytona with a gold bezel soon history?

Lena Krüger

In the world of luxury watches, Rolex has been one of the most famous brands for decades. Since its introduction in 1963, the Daytona in particular has become a classic and cult object, prized by collectors and watch lovers all over the world. The Daytona is especially known for its precision and sporty elegance. A popular version of the Daytona is the one with a gold bezel, which has been produced for many years. But with regard to the Watches & Wonders fair, there are now rumours that Rolex will stop production of this popular variant this year. We take a closer look at these rumours and try to clarify whether they are true or not.

Golden bezel – Golden rumours

As Rolex has not yet confirmed any rumours, it is difficult to say whether they are true or not. However, it is known that the Swiss watch manufacturer has discontinued certain models in the past to make room for new models and variants. So it is quite possible that the Daytona with the gold bezel could also be affected by this.

What does this mean for watch lovers?

For collectors and watch lovers of the Rolex Daytona, the discontinuation of the gold bezel model means a great loss. This version of the Daytona is highly sought after and has even increased in value in recent years. If the model is indeed discontinued, the price of used models will probably continue to rise. So it's a good idea to buy a gold bezel Daytona now before it's too late. 

The rumours about the discontinuation of the gold bezel Daytona have caused a lot of stir. Whether the rumours are true or not remains to be seen. We are very excited to see what Rolex will present and unveil at the Watches & Wonders show this year.