Unusual mix of materials
The Art of Fusion since 1980
The brand Hublot was founded by Carlo Crocco and made its debut at the 1980 Baselworld watch fair. Crocco, the descendant of an Italian watchmaker family, instantly caused a sensation. The watch that he presented consisted of a gold case paired with a rubber bracelet. This unique fusion was an absolute novelty, as a noble material like gold had never before been combined with such a sportive wristband.
Throughout the following years, the rubber strap became one of Hublot’s signature trademarks. The original watch also inspired the name of the brand with its distinctive porthole look, since “Hublot” is French for "porthole”.
Hublot took a decisive step towards success in 2004 when the marketing genius Jean-Claude Biver joined as the new CEO of the company. He reflected on the company’s beginnings and emphasized the “Art of Fusion” with the future of Hublot.
The result was a series of bold watch creations, like the elegant Classic Fusion line, the design of which evokes Hublot’s first watch from 1980, as well as the legendary Big Bang, and the King Power line.