The top ten best-selling watches at CHRONEXT in 2017


by John Wallis

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January 04. 2018 - by John Wallis

2017 is finally over, and a new year has begun. The watch industry continues to go from strength to strength, bringing new trends and revisiting beloved classics. We had a great year here at CHRONEXT, and we can't wait for the next. Wondering what the most popular watches of 2017 were? Check out the top ten watches at CHRONEXT last year. You'll notice they're mostly men's wrist watches from some of the biggest brands out there. Rolex, Omega, Breitling and others continue their dominance of the Swiss watch industry, thanks to their stellar reputations and peerless quality. There is much debate over the true best watch brands, but at least according to sales at CHRONEXT, the old stalwarts remain kings of the castle. It's not hard to see why: for fans of luxury watches, it's hard to do better than the gorgeous timepieces below:


10. Rolex Sea-Dweller Deepsea

If you thought the Seawolf's water resistance was impressive, wait until you get a load of this guy. The Deepsea is the next evolution of Rolex's famed Sea Dweller, originally built by COMEX and the US Navy in the 1960s. This mad timepiece is tested to 3,900 meters, deeper than the average depth of the ocean floor.

Shop the Rolex Sea-Dweller Deepsea

9. Breitling Avenger II Seawolf

This amazing watch is known for its ability to survive water pressures up to a staggering 3,000 metres under the sea. While this is much deeper than will ever practically be required by a diver, it represents an extraordinary feat of engineering. Together with its ruggedly handsome appearance, it is an enticing prospect for any fan of tool watches.

Shop the Breitling Avenger II Seawolf

8. IWC Pilot’s Watch Chronograph

IWC is famed for its aviation watches - and the Pilot's family are among the best known. The iconic design was originally inspired by the great Junkers JU-52 aircraft, an engraving of which can be found on the caseback of this lovely chronograph model. There's a hacking seconds subdial at 9 o'clock. 

Shop the IWC Pilot’s Watch Chronograph

7. Rolex Explorer II

The first Rolex Explorer gripped the public imagination when it was used by Tenzing Norgay to make the first ascent of Mount Everest. The Explorer II changed the look of the watch quite a bit, but it became a successful timepiece in its own right thanks to its engaging design, superb durability and excellent accuracy.

Shop the Rolex Explorer II

6. IWC Portugieser

The Portuguese collection was designed in the 1930s to bring the precision of the marine chronometer to the wristwatch. Since then it has won acclaim for its strikingly elegant, classic and understated aesthetic. This popular model brilliantly integrates an entire chronograph complication without cluttering the dial.

Shop the IWC Portugieser

5. Breitling Avenger Blackbird 44

This remarkable timepiece boasts a carbon-treated titanium case to create an incredible black-on-black "stealth" effect. Lightweight and ergonomic, it is inspired by the renowned SR-71 Blackbird spy-planes that played a major part in Cold War missions. The watch is as good-looking as it is durable.

Shop the Breitling Avenger Blackbird 44

4. Rolex GMT-Master II

Created for Pan Am pilots in the the 50s, the GMT Master is known for its unforgettable red and blue bezel. But this recent model, embraced by fans, is a Lunette Noir (LN) - a magnificent black bezel, made with lustrous, unscratchable cerachrom. In addition, the case features aerospace-grade, "superalloy" steel.

Shop the Rolex GMT-Master II

3. Rolex Submariner Date

As legendary in the history of diving if not more so than the Seamaster, Rolex's Submariner exploded as a fashion icon in the 1960s when it was seen on the wrist of Sean Connery and his successors in the Bond movies. This "no-date" version is particularly prized by many collectors for its satisfying symmetry.

Shop the Rolex Submariner Date

2. Omega Speedmaster Moonwatch Professional

Ever since it graced the space-suited wrist of Buzz Aldrin during the first Apollo landing, the Moonwatch has been one of the most coveted and desirable watches in the world. The appeal of its timeless design never fades, and it remained one of the most popular watches of 2017. 

Shop the Omega Speedmaster Moonwatch Professional

1. Omega Seamaster Diver 300 M

The Seamaster has been popular ever since it revolutionised diving in the 1950s, and Omega has done remarkably well in creating new versions over the years that re-capture the interest of collectors. These watches have introduced impressive, cutting-edge technology without deviating far from the beloved look and feel of the original. You may have seen them worn by Daniel Craig throughout his tenure as Bond.

Shop the Omega Seamaster Diver 300 M

These were the most popular watches at CHRONEXT last year, and I think you can see why. We can't wait to discover which watches go on to dominate 2018. Our prediction is that Rolex, Omega, Breitling and IWC will continue to be very popular - but we also see a big future in some of the brands that didn't make the top ten, from luxury maisons like Cartier and Jaeger-LeCoultre to smaller but extremely successful firms like Bell & Ross and Nomos Glashütte. Whatever watches take the limelight, you can be sure to find them at Chronext. 

John Wallis

by John Wallis

Living and working in London, John has been writing about watches since graduating university. He got his start at SalonQP, London's finest watch show, where he was inspired by the breadth and creativity of the modern industry. His fascination with mechanical horology has only grown from there.

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