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Rolex takes the top third year in a row & Cartier surprises us
Most coveted luxury watches in the 2018 ranking

Rolex takes the top third year in a row & Cartier surprises us


CHRONEXT, the leading e-commerce company for luxury watches, releases a ranking of last year's top 10 models based on its sales in 2018. The leader Rolex is even more in demand than in the 2017 annual ranking and not only occupies four out of ten possible places, but also the first three: "The limited availability of Rolex last year makes the brand even more interesting for many enthusiasts," comments Philipp Man, CEO and founder of CHRONEXT.

Omega remains Rolex's strongest competitor

Omega remains Rolex's strongest competitor and NOMOS Glashütte is establishing itself in the ranking. The Cartier Tank Solo is a special surprise because for the first time ever, a women's model is also among the top 10. "Luxury watches have long since ceased to be a matter purely for men," says Philipp Man. "The female target group is becoming increasingly important for us, as our figures prove.”

1. Rolex Submariner Date

There are very few watches that compare to the Submariner Date. Thanks to its unmistakable design and legendary reputation, the model has been celebrated for decades as one of the best watches in history. The Submariner that is up to 300 meter water resistant is the epitome of sporty elegance and appears appropriate and stylish in every situation.

Shop the Rolex Submariner Date

2. Rolex Datejust

Missing the top 10 in the 2017 annual ranking, the diverse Datejust collection redeemed itself quickly to the top in the 2018 semi-annual ranking. Unlike any other watch, the Datejust embodies timeless elegance. Since 1945, this simple model with its characteristic date display has convinced generations of watch lovers.

Shop the Rolex Datejust

3. Rolex GMT-Master II

Ranked fourth in the 2017 annual ranking, the GMT Master II climbs to third place with its classic yet sporty and elegant design.The model makes it possible to read three time zones simultaneously. The GMT Master II was first presented to the public in 1985 and has been one of Rolex's most coveted models ever since.

Shop the Rolex GMT-Master II

4. TAG Heuer Formula 1

Sportiness and functionality unite in the TAG Formula 1 collection to form a unique combination. Whether with quartz movement or automatic caliber - all models have one thing in common: the "Swiss Made" rating, high quality workmanship and impressive robustness.

Shop the TAG Heuer Formula 1

5. Omega Speedmaster Moonwatch Professional

Moonwatch, Speedy - the legendary Omega chronograph has several nicknames. The watch series also includes many special models, with which Omega captivates the history of the Speedmaster in manned space travel and the first moon landing.

Shop the Omega Speedmaster Moonwatch

6. Omega Seamaster Diver 300 M

A legend among diving watches, the Omega Seamaster Diver 300 M combines proven design with state-of-the-art watch technology. Robust and strong in character, these watches have always been among the company's most popular models thanks to their exceptional quality and legendary design. The Omega Seamaster 300 took first place in the 2017 annual ranking.

Shop the Omega Seamaster Diver 300 M

7. Breitling Superocean II 42

The Breitling Superocean on the wrist opens the way to the dark blue depths of the ocean and the fascinating world of fine watchmaking. The sporty and functional design of the Breitling Superocean II 42 is loved by professional divers and recreational divers alike.

Shop the Breitling SuperOcean II 42

8. Rolex Cosmograph Daytona

The Rolex Cosmograph Daytona takes eighth place. It is known for its enormous increase in value, in particular the steel model. The Daytona has been equipped with its own chronograph movement since 2000. In recent decades, the Daytona has developed into a true cult object.

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9. NOMOS Glashütte Tangente

Nomos Glashütte's flagship model: The Tangente manifests the incomparable clarity, restrained elegance and precision that make Nomos Glashütte's style so unique. First introduced in 1992, the Tangente became a design classic.

Shop the Nomos Tangente

10. Cartier Tank Solo

A true legend in the world of luxury watches. With its rectangular shape, the Cartier Tank finds its inspiration in the shape of military tanks - a design that is also reflected in the model name. Launched in 1917, it found its place on the wrists of numerous celebrities such as Audrey Hepburn and Angelina Jolie and is now considered one of the most important watch models in the world.

Shop the Cartier Tank