21 Must de Cartier
An interplay between sportiness and elegance
A new chapter in the History of Cartier was created under the management of Robert Hocq and Alain Dominique Perrin. While remaining faithful to the tradition of Cartier, the new objective of the company was to better appeal to younger audiences. The concept of "Les Must de Cartier" presented innovative and new watch creations and for the first time, exhibited a combination of gold and steel materials. Following the Must 21 collection, the exclusive company quickly succeeded to the forefront of the luxury jewellery sector.
Cartier offers considerable variation within the Must 21 collection. The 21 Must de Cartier (e.g Ref. 1330) and the Must 21 Chronograph (e.g. Ref. W 10172T2) are characterised by a round case and an angled curvature of the bezel. Both models are also available in quartz and chronograph movements and easily convince with a fresh combination of elegance and sportiness. The Must 21 collection is available in a steel or two-tone steel and gold combination. Additionally and very much in contrast to the sleek elegance of the steel models, a steel and rubber hybrid bracelet is also available, which exudes a sporty and contemporary feel.
Today, the Cartier Must 21 collection can only be acquired on the second-hand market. The luxurious watch marked the start of a new period in the history of one of the most luxurious watchmaking companies in the world. Moreover, it is a highly valued timepiece thanks to its unique and phenomenal design.