Why is TAG Heuer so special? Discover more about this innovative brand and it’s top 5 models

by Nils Rau


May 05. 2017 - by Nils Rau

TAG Heuer is a well known and innovative manufacturer in today’s world of fine timepieces. The name has been closely associated with auto racing and the world of motorsports. Since its founding, TAG Heuer has focused on precision and the development of instrumental chronographs, which are evidently important in terms of motorsports performance. This week, we are happy to explore the history of this renowned watchmaking brand and present to you some of the most popular models currently available at CHRONEXT

The noteworthy innovations of Edouard Heuer

In 1860, at just 20 years old, Edouard Heuer founded his watchmaking brand in the Swiss Canton of Jura under the name Heuer. Early on, Heuer timepieces were relied upon for timing sports events and so it comes as no surprise that the brand developed a strong association with the world of professional sports shortly after the founding of the company. In its early years, Heuer invented and patented the oscillating pinion, which is still and essential component of mechanical chronographs today.

Heuer: a focus on professional racing

Over time, Heuer’s affinity for precise timekeeping narrowed to focus on the field of professional racing. In the 1930s, the Autavia wristwatch, which was inspired by the dashboard of a racing automobile, was introduced to the market. In 1985, Heuer joined forces with the TAG Group, which – in line with the ambitions of Heuer – was active in motorsports. Under the name TAG Heuer, the watchmaker gained in popularity for designing a Porsche engine for Formula One. The TAG Heuer brand also sponsored Formula One teams including Wiliams and Ferrari and provided the race with over ten years of official timekeeping expertise.

A breakthrough in mechanical innovations

Throughout the years, TAG Heuer has provided the watchmaking word with countless mechanical innovations. In addition to the oscillating pinion, the manufacturer produced a stopwatch accurate to 1/100th of a second in 1916. More recently, TAG Heuer introduced the Monaco V4, which is an innovative movement that is driven by belts rather than gears. In 2010, the brand introduced its first in-house movement – the Calibre 1887.

TAG Heuer Aquaracer Calibre 5

Highly characteristic of TAG Heuer, the Aquaracer Calibre 5 has a sporty and elegant appeal. The diving features of this popular timepiece can be noticed at first glance thanks to a bold 41 mm case and bold hand-applied indexes. The model is water resistant up to 300 metres and features a unidirectional ceramic bezel. As the name of this Aquatimer suggests, it is powered by the Calibre 5, which is based on the ETA 2428-2 and provides an exquisite level of precision.


TAG Heuer Formula 1

Since the launch of the TAG Heuer Formula 1 in 1996, the model has stood for a fusion of sporty aesthetics, bold accents, and high precision quartz movements. The Formula 1 series is also known for its fair pricing, which makes it particularly attractive to watch lovers worldwide. The reference CAU111A.FT6024 comes equipped with a chronograph movement, which can evidently be used to record lap times. The black PVD coating provides a bold and striking contrast to the red dial lettering and indices. This timepiece measures 42 millimetres in diameter and is water resistant up to 200 metres.


TAG Heuer Carrera Calibre 36 Flyback

The TAG Heuer Carrera Calibre 36 Flyback is distinctive both in terms of aesthetics and inner mechanics. As made evident by the name, this model is powered by the Calibre 36 that is based on the Zenith El-Primero Calibre 400 and operates at 36,600 semi-oscillations per hour, allowing the movement of the hands to sweep in an extremely smooth fashion.  The design of the Carrera Calibre 36 Flyback is characteristic of TAG Heuer and can be worn in both casual and formal occasions. In addition to a chronograph function, the model features a date complication and is waterproof up to 100 metres.


Learn more about TAG Heuer on our YouTube Channel

CHRONEXT presents the TAG Heuer Formula 1 ref. CAZ1010.BA0842

TAG Heuer Silverstone LTD

The TAG Heuer Silverstone LTD is a re-edition of the original Silverstone models that were launched by the brand in 1974. Celebrating the 150th anniversary of the collection, this rare Silverstone LTD features the old Heuer logo. On closer inspection, it is also evident that there are not many differences between this re-edition compared to the original models. Not surprisingly, the Silverstone collection is rooted in the world of motorsports and is a namesake to the legendary Silverstone Circuit in the UK.


TAG Heuer Monaco Calibre 12

Another icon in the world of luxury timepieces is without a doubt the TAG Heuer Monaco. The collection, which is also linked to the field of automobile racing, is known for being worn around the wrist of none other than the famous actor and racer, Steve McQueen. The reference CAW211M.FC6324 is comprised of a fusion of titanium and stainless steel. The model is powered by the impressive Monaco Calibre 12, which is housed by a 39-millimetre case and a robust, scratch resistant sapphire crystal. Luckily for anyone who has had the opportunity to sport this watch, you can view the magnificent movement through the transparent case back of the watch.


CHRONEXT presents the TAG Heuer Connected Ref. SAR8A80.FT6045

Nils Rau

by Nils Rau

Nils is a guest author for the CHRONEXT Journal. He currently dedicates most of his free time to wristwatches – be that talking with friends, browsing through blogs and online magazines, or keeping an eye on the timepiece stock exchange. When he is not contributing to the CHRONEXT Journal, he works as a junior lawyer in Northern Germany. His articles focus on brands, trends, as well as the philosophical questions within the world of fine watches.

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