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Half year ranking 2018: Here are our 10 best selling luxury watches


by Nils Rau

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June 22. 2018 - by Nils Rau

The first half of the year is almost over. We have taken a look at our top sellers and are about to reveal the most lucrative watch models of the first half of the year. Has Rolex finally made its way back to the number one position? Which popular brand has made it on the list for the first time in CHRONEXT history? Read on to find out more.


Our best-selling watches

Before we get to the top ten of our best selling luxury watches, we can anticipate one thing: Despite many impressive new releases - especially at Baselworld and the SIHH - it looks as if the watch classics remain ahead this year! 
There are many reasons for this: many classics are iconic. For example, the Omega Speedmaster Professional Moonwatch is the model that was on the wrists of the Apollo astronauts on the first moon landing in 1969. No wonder the original is more popular than the other versions of the Speedmaster. On the other hand, these classic watches are particularly versatile to wear: while most watch models are available with colour accents or in gold or bi-colour, the classic models are generally simple. This allows the watch to be worn for almost any occasion and with any outfit. And of course, when one splurges this much on a watch, you would want to wear it without any compromises. Lets now get to the presentation of the top luxury watches for the first half of 2018!

 

10.  Breitling Superocean II 42

The Breitling Superocean opens the path to the dark blue depths of the ocean and the fascinating world of fine watchmaking. The sporty and functional design of the Breitling Superocean II 42 attracts professional and recreational divers alike.

9. Rolex Cosmograph Daytona

Introduced in 1963, the Rolex Cosmograph Daytona is the epitome of the professional racing watch: the reliable chronograph movement and tachymeter bezel make it possible to measure average speeds of up to 400 units (kilometres or miles) per hour in the cockpit. A symbol of perfection that remains eternally associated with the world of motorsports and one that racing legend Paul Newman has already appreciated. 

8. Nomos Tangente

The Tangente is the best-built and best-selling model of the Saxon watch manufacturer Nomos Glashütte. The straightforward, striking dresswatch in Bauhaus style is reduced to the essentials with its minimalist design and has become one of the great watch classics. It is therefore not surprising that the Tangente has made it into the top ten of our bestsellers for the first time. 

7. TAG Heuer Formula 1

A luxury timepiece at an affordable price - is that possible? The TAG Heuer Formula 1 shows that it's possible. And our bestseller list shows that the watch is extremely popular. Whether with quartz movement or automatic caliber - all models have one thing in common: the attribute "Swiss Made", high processing quality and impressive robustness. 

6. Rolex Oyster Perpetual

The Oyster Perpetual is often referred to as the entry-level model due to its minimalist design. The result is the absolute Rolex essence, as the Oyster Perpetual models possess all the characteristics of the Swiss luxury manufacture. Rolex recently gave the Oyster Perpetual two new dials in Basel- in white and black. 

 

5.  Rolex GMT Master II

There are now numerous variants of the GMT-Master II. At Baselworld 2018, the new Everose models and the steel Pepsi GMT were presented. However, the classic model of the GMT-Master is no less desirable, as our sales figures show. The simple but elegant look, the comfort and the GMT function ensure this.

4. Rolex Submariner Date

Another icon - the current Rolex Submariner Date has made it to 4th place. The reasons are obvious: the feel and workmanship are unparalleled in the price range, and Rolex has also carefully further developed the Submariner with the conversion to the six-figure reference. The motto "Evolution instead of revolution" makes the Rolex Submariner Date a perfect timepiece.

3. Omega Speedmaster Moonwatch

The Moonwatch is simply indispensable in the bestseller lists. Without question: No watch has such an impressive history as the Moonwatch. In addition, the Moonwatch has almost remained unchanged for decades. It is one of the few models that is still sold with a Hesalite glass.

2. Omega Seamaster

The second most popular watch of the year to date and last year's winner is the Omega Seamaster. The watch is famous for its perfect combination of sportiness and elegance. Since this year's Baselworld, the Seamaster has grown from 41 to 42 millimetres. The date is now at six o'clock and there is now a master chronometer calibre built into the watch.

1. Rolex Datejust

And now for the final award ceremony: CHRONEXT's best-selling luxury watch in the first half of 2018 is none other than the different versions of the Rolex Datejust: This model is a classic for both men and women, which stands for timeless elegance and technical refinement at the highest level. CHRONEXT offers you numerous collections of this luxury watch, which has been one of the most popular Rolex models for generations. 

Nils Rau

by Nils Rau

Nils is a guest author for the CHRONEXT Journal. He currently dedicates most of his free time to wristwatches – be that talking with friends, browsing through blogs and online magazines, or keeping an eye on the timepiece stock exchange. When he is not contributing to the CHRONEXT Journal, he works as a junior lawyer in Northern Germany. His articles focus on brands, trends, as well as the philosophical questions within the world of fine watches.

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